Ended Communications Associate
Contract type: Service Contract
Contract duration: 1 year with possibility of extension
Duty Station: Aden – Yemen
Application deadline: 16 October 2019 @11:59 p.m. (Yemen time)
Assisting 91.4 million people in around 83 countries each year, the World Food Programme (WFP) is the leading humanitarian organization saving Lives and changing lives, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience.
In 2019, WFP is scaling up its Yemen operations aiming to provide 12 million people with monthly food assistance through direct food distributions, vouchers or cash and nutritional support to nearly 3 million pregnant and nursing women and children under 5.
These jobs are found in Headquarters (HQ), Regional Bureaux (RBs) and Country Offices (COs), and report to a Communications Officer.
Job holders at this level demonstrate responsibility and initiative to respond independently to queries with only general guidance. There is a requirement to use judgment in dealing with unforeseen problems on a daily basis.
To provide research and specialised communications services that support the creation of content and services aimed at maintaining and enhancing WFP’s visibility and reputation and supporting fundraising activities.
1. Perform specialised communications processes and activities, to support staff in the development, preparation, execution and dissemination of campaigns for target audiences.
2. Conduct research, suggest ideas, and provide coordination support to ensure the timely and effective delivery of video/film, photographic and radio projects. Manage the storage and distribution of audio/visual materials in accordance with relevant policies.
3. Serve as an information focal point, support and/or coordinate media coverage of events to optimise publicity of WFP’s activities.
4. Organise and execute special events, working closely with colleagues, external partners and media, to ensure events are effectively scheduled, publicised and attended.
5. Monitor traditional and social media, and report relevant information to senior staff to inform the development and/or evaluation of communications activities and strategies.
6. Under guidance, prepare content for use on traditional and social media platforms and networks, and printed materials, to enhance coverage and support of WFP’s activities, ensuring consistency with corporate messages.
7. Distribute and promote communications guidelines for WFP staff to refer to when creating content.
8. Manage updates and further develop internal records and databases, ensuring information is accurate, organised and available for others to access.
9. Respond to specialised queries and requests for support, using initiative and following standard processes, to ensure timely and accurate resolution of all enquiries.
10. Maintain relationships with internal and external stakeholders, in order to provide an aligned, coherent service, and to identify opportunities to collaborate/integrate processes and activities.
11. Implement improvements to communications methods and practices, to contribute to a better flow of information about WFP’s work to the media and stakeholders.
- EXPERIENCE: 5 or more years of relevant work experience;
- Education: Completion of secondary school education. A post-secondary certificate in the related functional area.
- Language: General Service (Headquarters): Fluency (level C) in English language. Fluency (level C) or intermediate knowledge (level B) of another official language may be required depending on the location of the post or area of responsibility.
- General Service (Field): Fluency in both oral and written communication in the UN language in use at the duty station and in the duty station’s language, if different.
• Has demonstrated a sound understanding of WFP communication techniques and activities and awareness of the socio-political context in which WFP operates through day to day work
• Has provided ad-hoc guidance to new staff members
Contribute to the development of a clear communications and advocacy strategies and associated work plan.
Duties & Tasks
- Contribute the development of the country advocacy and communications strategy and associated work plan, including an environmental and stakeholder assessment; objectives; target audiences; messages and media mix; resources; specific actions, activities and products; monitoring and evaluation of impact (KPIs); success and opportunities for improvement.
- Contribute to the ongoing refinement of the strategies in close collaboration with CO/AO colleagues to ensure they remain relevant to the changing situation on the ground.
- Maintain close collaboration with the Country Office Head of Communications
Develop and nurture constructive relationships with the media (international, regional, local in English and Arabic) in order to promote WFP’s work to a wide audience.
Duties & Tasks
- Promote a better understanding of, respect and support for the issues of food security and hunger by carrying out media outreach in support of WFP humanitarian efforts in the country.
- Develop, maintain and update media contact lists, with focus on local and Arabic-language media.
- Establish, document, review and refine process of communicating with media contacts, including press conferences and events, issuing of media materials, pitching exclusive stories and arrange media interviews for WFP representatives and spokespeople.
- Identify, develop, distribute and evaluate variety of media materials in multiple, appropriate formats.
- Collaborate with mass media through activities such as organizing project site visits, facilitating photo coverage and TV footage and utilizing both web-based and traditional media as appropriate.
- Monitor local media for coverage of WFP’s activities and provide swift, regular analysis on any reputational threats.
Networking and partnerships
Ensure that the Country Office has a well maintained and continually developed contact list of individuals, groups, organizations (including government, UN, and bilateral counterparts), whose support is essential to/can assist in achieving the advocacy and communication objectives.
Duties & Tasks
- Support and coordinate high level field visits for visiting officials and donors to support fundraising efforts.
- Develop visibility materials, including posters and banners, to support WFP efforts fundraising and visibility efforts
- Contribute to the development of a strategy to engage with local influencers, including social media influencers, celebrities, activities, who can promote awareness of WFP’s work within Yemen.
- Enhance the quality and consistency of country-specific communication materials, activities, processes and messages shared with partners.
- Identify opportunities to strengthen the capacity of cooperating partners through appropriate advocacy and communication training, access to information, branding materials and through knowledge sharing.
- Monitor, evaluate and share results and findings with partners.
Ensure pipeline of fresh content that tells the story of WFP’s operation in Yemen.
Duties & Tasks
- Support the development of a content calendar based around key dates (eg World Humanitarian Day) and milestones for the Yemen operation as well as thematic areas linked to the CO communications and advocacy priorities.
- Generate ideas for and develop creative visual content packages, including video, photos, infographics, that advance the advocacy and communication goals of the CO, including donor visibility
- Organise regular field missions to gather visual content and to support field staff with communications-related activities.
- Ensure all content developed is in line with WFP brand guidelines and reflects the advocacy and communication goals of the Country Office.
Other required tasks
Support other staff to develop their skills, particularly related to content gathering (photography, videography, editing).
- Understand and communicate the Strategic Objectives: Coaches team in the most effective ways to communicate WFP’s Strategic Objectives to WFP team and partners in the field.
- Be a force for positive change: Implements new methods or tools to improve team’s work processes and productivity.
- Make the mission inspiring to our team: Maps team’s activities and tasks to specific successes in beneficiary communities to showcase positive impact.
- Make our mission visible in everyday actions: Explains to teammates how each unit contributes to the overall WFP mission.
- Look for ways to strengthen people's skills: Identifies skill development opportunities such as training modules or on-the-job experiences for self, colleagues and direct reports.
- Create an inclusive culture: Facilitates team building activities to build rapport in own unit.
- Be a coach & provide constructive feedback: Facilitates the pairing of junior colleagues with coaches within own team.
- Create an “I will”/”We will” spirit: Proactively anticipates potential challenges and develops mitigation plans to ensure that team meets goals and targets.
- Encourage innovation & creative solutions: Identifies opportunities to be creative in own work and to help team be more innovative and accurate in their respective tasks and areas of work.
- Focus on getting results: Monitors team’s deliverables and provides feedback to ensure outcomes are delivered consistently and accurately.
- Make commitments and make good on commitments: Provides accurate guidance to team on expected responsibilities and tasks, whilst also upholding own commitment to the team.
- Be Decisive: Sets an example and provides guidance to junior team members on when to escalate issues when faced with challenging issues in the workplace or in the field.
- Connect and share across WFP units: Facilitates partnerships with other WFP units to accomplish missions in the field.
- Build strong external partnerships: Sets an example and provides guidance to team on how to build relationships with external partners.
- Be politically agile & adaptable: Articulates to colleagues or direct reports the value of contributing to other WFP teams and agency partnerships in fulfilling WFP’s goals and objectives.
- Be clear about the value WFP brings to partnerships: Organizes, monitors, and prioritizes own and team’s efforts to ensure that they will fulfill the needs of internal and external partners.
|Capability Name||Description of the behaviour expected for the proficiency level|
|Media and Influencer Relationship Management||Demonstrates ability to respond to and/or escalate needs of media and influencers within own scope of responsibility to raise the profile of WFP, build relationships and further organisational aims.|
|Media and Communication Expertise||Collates accurate and timely information presented in required format (i.e. written or visual materials) as well as verbally, to enable information flows and informed decision making on communications issues.|
|Specialised Knowledge in Communications||Exhibits specalised technical knowledge of communications channels processes, tools and techniques. In immediate area of responsibility, provides support in developing written, visual, audio and multi-media content for communications materials and suggestions for improved communications processes.|
|Sociopolitical Contextual Understanding||Shows awareness of the multilateral/interagency environment and the dynamics in which WFP operates which informs approach to daily tasks.|
|Communication Strategy and Planning||Demonstrates sound understanding of WFP communications strategy and effectively implements tailored media and communications plans which support the delivery of the strategy.|
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