Ended Trade Marketing Sr. Supervisor

The Job


ONE is a Yemeni-backed and run business developing a mobile money e- wallet for the Yemeni population. ONE consists of a diverse team blending technical and operational expertise in developing and launching mobile money platforms.

In bringing mobile money at scale to Yemen, the wallet will make a significant contribution to financial inclusion and customer protection, economic growth, and deliver sustainable, long-term positive outcomes for the Yemeni population and generations to come.

ONE enables people to use their mobile phone to easily pay for their goods, leveraging over 100,000 retail and distributor’s network to build commercial acceptance for digital payments. No other entity has commercial reach to successfully rollout an accepted Mobile Wallet.

ONE was established in 2018 and is a partnership between Hayel Saeed Anam Group (HSA) and WeNet, the financial switch. The company is based in Yemen with support office in Cairo

ONE’s vision is to make every customer financially confident and in control.

Position Title: Trade Marketing Sr. Supervisor

Location: Sanaa- Yemen

Reporting Relationships: Marketing & Strategic Partnerships Director

Main Focus and Challenges:

This role is to be part of the Operation program of work for the National Mobile Money programme. The programme is an opportunity to accelerate a major new commercial electronic financial services project whilst  delivering  societal  benefit through financial inclusion in Yemen. The position will implement the distribution strategy into  the region,  including  both Urban and Rural locations. The position  will be responsible  for delivering customer acquisition targets through effective acquisition and training of mobile money customers. The person will also manage the look and feel of the channel, from sourcing through to installation in all of the channels using the teams available for the ONE.

Specific Responsibilities

  • Demonstrate an ability to understand the business and the market dynamics that could bring about change
  • Formulate and implement the strategic plan that guides the direction of the function
  • Provide vision, leadership, planning, project coordination, and management for the development of a cost-effective function
  • Effectively identify acquisition channels and develop the recruit strategies to bring new customers on board; directly and within the established distribution channels.
  • Stimulate innovation and consumer focus throughout direct acquisition channels the formal channels.
  • Coordinate delivery systems to ensure compliance of company’s customer acquisition targets.
  • Manage team of Brand Ambassadors by providing weekly promotion plans, you will work with the Regional Teams to coordinate the best locations.
  • Establish KPI’s and monitor performance of Brand Ambassadors
  • Coordinate resolution for all distribution and subscriber acquisition issues by escalating to the relevant stakeholders.
  • Manage all acquisition activities within agreed budget levels.
  • Monitor all new acquisitions based on date and channel activation, ensure that best practice is identified and communicated to the direct sales team and the channel.
  • Draft acquisition targets for all channels monthly and monitor against achievement weekly.
  • All new acquisitions must be monitored ensuring that agreed activity levels for new subscribers are maintained.
  • Monitor customer activity levels acquired through all channels, adjust acquisition activities in line with the findings as well as sharing best practice with entire trade marketing team.
  • Ensure all customer acquisitions are completed in line with the Policies and Procedures defined by the company. This includes adherence to all KYC stipulations.
  • Ensure full adherence to the document management policy for all customer registrations.
  • Ensure that all channels adhere to the KYC policy as prescribed.
  • All deviations from the on boarding policy must be flagged and addressed immediately.
  • Weekly plans must be complied and distributed nationally ensuring that all acquisition channels meet and exceed their agreed targets.
  • Reporting weekly/ monthly/ quarterly & annual operational and management reports on acquisition & completed ongoing and planned activities.
  • Coordinates and supervises the design and editing of the partner communication materials in line and with the approval of ONE’s communication guidance and guidelines.
  • Aid in the efficient execution of all channel engagement and consumer promotion programs, by managing the quality and quantity of the communication to the channels in all formats under the guidance and guidelines of ONE.
  • In coordination with the Distribution team, keep a database of materials placed in the Channel.
  • Manage the order process for all collateral used in the channel, events, giveaways and internal use. From the forecasting of the quantities through, ordering, delivery and finally installation in the channel.
  • Communicate externally with agents, merchants and customers in a consistent manner.
  • Responsible on the look and feel of the brand in customer facing outlets.
  • Other duties as assigned

The Person

The successful candidate will ideally come from a best in class company, Telecom, NGO or multinational background with extensive experience in Marketing. They will be a highly capable member to a team, used to operating as a Trade Marketing Coordinator or equivalent with regional responsibility. He/she will be a natural change agent who brings prior restructure and build experience, who is used to fixing and creating from scratch.

The successful candidate will be driven by making a difference and therefore have the passion to drive growth. Demonstrating significant intellect and capability to operate in a very complex business operation, with multiple stakeholders, he/she will demonstrate  strong  attention  to  detail,  exceptional integrity,  and a hands-on, lean approach.  If  you are  CREATIVE  and  PASSIONATE you are the right candidate.

Qualifications & Experience

  • At least 5 years’ experience in sales or marketing role in a corporate multinational environment with an outstanding sales performance record.
  • A Business Bachelor’s degree is essential; postgraduate degree would be beneficial.
  • An analytical mind, and a strong knowledge of statistics
  • The ability to take responsibility and handIe pressure
  • Training in sales management, customer relationship management, business administration and team building courses, will be advantageous.
  • Good understanding of financial principles, understands financial ratios, can interpret standard financial statements.
  • Strong customer service background.
  • Experience in and Knowledge of Telecoms industry (advantage).
  • Strong project management and reporting skills.
  • Strong Sales Planning Skills.
  • Strong Commercial deal structuring skills.
  • Strong stock management skills.
  • Proven planning, sales & distribution management skills
  • Proven record of sales & revenue targets being hit
  • Relationship building skills.
  • Strong interpersonal skills.
  • Ability to manage a team, and support staff (Team player).
  • Fluent in English and Arabic.
  • Excellent written, verbal, and interpersonal communication skills for effective interface with all internal and external contacts
  • Self-starter, self-reliant and open-minded
  • Should possess high energy levels that are consistent
  • Excellent time management and decision-making skills
  • Should possess high personal standards of ethics and integrity towards employees, stakeholders and the customers
  • Avoid creating “clans” when building relationships.

ONE is committed to the principles and practices of equal opportunities and to encouraging the establishment of a diverse workforce. It is our policy to employ individuals on the basis of their suitability for the work to be performed and their potential for development, regardless of age, sex, race, color, nationality, ethnic or national origin. This includes creating a culture that fully reflects our commitment to equal opportunities for all.

How to Apply

If you are interested, please send your C.V to HR@onemoney.org

Please mention the job title in the subject line of the email.