Policy, Advocacy, Campaign Director

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Posted on 15 Jun, 2022
Closing on 30 Jun, 2022

Job Description

Title: Policy, Advocacy, Campaign Director — Yemen Country Office
TEAM:  Yemen Senior Management Team    
LOCATION:  Sanaa or Amman (with some travel)
GRADE:  Director / SMT    
CONTRACT: Fixed Term – Two years (with possibility of extension)
Child Safeguarding: Level 3 - the responsibilities of the post may require the post holder to have regular contact with or access to children or young people. 


As a member of the Senior Management Team (SMT) in the CO, the Policy, Advocacy and Campaigns (PAC) Director shares in the overall responsibility for the direction and coordination of the Country Office. The PAC Director in his/her capacity is responsible for providing leadership to ensure excellence in our public and private facing advocacy, campaigning, media and communications on the humanitarian crisis and situation of children in Yemen as well as our longer-term development work.
The purpose of the role is to lead and manage the external and internal Advocacy, Campaigns, Communications and Media work for the Yemen country office including the advocacy strategy development and implementation as a prioritized Category 1 response, supporting the priority programmatic areas, such as Child Protection, Health and Nutrition, Food Security, Education in Emergencies, and humanitarian space/operational space issues.  The role will support the Senior Management Team in risk mapping, mitigation and management on issues identified as most relevant for the CO, and develop policy analysis and strategic planning in response to those issues.


Reports to: Yemen Country Director

Dimensions:  The Save the Children International (SCI) Yemen Country Office (CO) has an annual budget of around USD100 million and growing, working mainly on the humanitarian response to the ongoing conflict and its impact including more recently on the cholera outbreak. The CO has over 700 staff and 1400 volunteers and works in nine governorates in the north, centre and south of the country through  seven field offices in addition to the main office in Sana’a. PAC is an integrated and critical part of our work in Yemen, with the need to ensure humanitarian access, increased international visibility and donor interest in the crises, protection of children from grave violations and international pressure to end the conflict.

Staff directly reporting to this post: Humanitarian Policy and Advocacy Manager, Advocacy and Campaigns Manager, Media and Communications Manager, Policy, Advocacy and Campaigns Programme Manager

Budget responsibility: 1-2 million USDs annually

Representation of SCI in public and private fora, meetings with state representatives, media, internal and external working groups and networks.


As a member of the Senior Management Team (SMT), contribute to:

  • Co-leadership of the Country Office
  • Support the development of an organisational culture that reflects our full spectrum values, promotes accountability and high performance, encourages at team culture of learning, creativity and innovation, and frees up our people to deliver outstanding results for children and excellent customer service for our Members and donors
  • Help design and implement a coherent organizational structure that is consistent with agency practices and appropriate to programme needs
  • Ensure Country Office complies with all Save the Children Management Operating Standards and Standard Operating Procedures
  • Ensure strong linkages between Advocacy, Media and Communication and other Directors on the SMT so that advocacy is well resourced, evidence based and program driven and that programs are enhanced through advocacy.

Advocacy Strategy

  • Ensure development and implementation of the Yemen advocacy strategy, in coordination with the CO Advocacy, Media and Communications team, Programme Development and Quality (PDQ) Director and programs team, the Regional Office and the Save the Children Humanitarian Advocacy Working Group (HAWG). 
  • Liaise with key UN, NGO and other interlocutors in the region to ensure Save the Children has up to date information on the humanitarian situation and response in the country. 

Situation and Advocacy Analysis

  • Working closely with programs, provide analysis of how children have been affected by the crisis in Yemen, the national policy responses and policy frameworks, as well as other factors such as UN coordination, funding for the response, security and current and future challenges that have an impact on children and their access to humanitarian assistance, health, education and protection services.
  • Define key advocacy opportunities and targets at national and regional levels, if relevant, and if needed mobilize international advocacy support for these.
  • Ensure a strong power analysis of the relevant actors and where opportunities for influence and leverage lie to inform the advocacy strategy.

PAC products

  • Draft and otherwise support the production of advocacy products as outlined in the advocacy strategy for use at the country, regional and international levels including supporting the Protecting Children in Conflict (PCIC) Advocacy and Campaigns strategy in country.
  • Ensure that all advocacy messages, documents and strategies are evidence-based, drawn from field experience and assessments, of high quality and effective, and are approved by the Country Director, the Regional Advocacy Director and the HAWG. When necessary ensure advocacy products are signed-off according to the SCI sign-off procedures.

Representation and coordination

  • Support the Country Director in advocacy work towards the Humanitarian Coordinator, Humanitarian Country Team, key UN agencies, donors and other NGOs, as well as media, if necessary.
  • Participate in the Yemen INGO Forum and lead SC’s response on advocacy, media and communications initiatives within that group
  • Ensure coordination of advocacy messages and activities between the Country Office and the regional and international levels.
  • Ensure that Yemen situation reports contain information on advocacy activities and successes, from regional, capitals and global levels.

Media and Communications

  • Support the Media and Communications Manager and team to effectively implement the communication and media strategy and deliver high quality media and communication products; maintain overall accountability for communication and media, including through sign off of all products.
  • Ensure that media and communications strategy is in line with and supporting the objectives of the Yemen advocacy and campaign strategy.
  • Proactively develop a high profile for SCI in the region and globally through the production of high quality, well researched, and well written products (in a variety of mediums), responding quickly and appropriately to external requests for information.
  • Develop and deliver a clear and effective system for internal communications including the dissemination of information  and  other  documents  and  publications  for internal stakeholders including being able to scale up the delivery of robust communications material during emergencies per the agreed protocols and requests from Members and SCI
  • Develop and maintain excellent working relationships, on behalf of the CO, with media focal points and leadership within the RO, SCI centre and Members of SCI
  • Act as one of the CO Media Spokesperson as needed.

Staff Management, Mentorship, and Development – Policy, Advocacy, Campaigns, Media, and Communications 

  • Ensure appropriate CO staffing within Campaigns, Media, Communications and Policy and Advocacy
  • Ensure that all staff understand and are able to perform their role  during an emergency response
  • Manage Media, Communications and Advocacy team; define expectations, provide leadership and technical support as needed, and evaluate direct reports regularly
  • Ensure the recruitment, training, and promotion of staff as appropriate and ensure availability of appropriate professional development opportunities for staff
  • Incorporate staff development strategies and Performance Management Systems into team building process.  Establish result based system and follow up
  • Ensure the on-going, targeted and planned professional development of National staff within Media, Communications and Advocacy and Campaigns department to taken on progressively more senior roles within the CO.
  • Manage the performance of all staff in the work area through: 
  • Effective use of the Performance Management System including the establishment of clear, measureable objectives, ongoing feedback, periodic reviews and fair and unbiased evaluations;
  • Coaching, mentoring and other developmental opportunities;
  • Recognition and rewards for outstanding performance;
  • Documentation of performance that is less than satisfactory, with appropriate performance improvements/ work plans

SKILLS AND BEHAVIOURS (our Values in Practice)


  • Holds self-accountable for making decisions, managing resources efficiently, achieving and role modelling Save the Children values
  • Holds the team and partners accountable to deliver on their responsibilities - giving them the freedom to deliver in the best way they see fit, providing the necessary development to improve performance and applying appropriate consequences when results are not achieved


  • Sets ambitious and challenging goals for themselves (and their team), takes responsibility for their own personal development and encourages others to do the same
  • Widely shares their personal vision for Save the Children, engages and motivates others
  • Future orientated, thinks strategically


  • Builds and maintains effective relationships, with their team, colleagues, members and external partners and supporters
  • Values diversity, sees it as a source of competitive strength
  • Approachable, good listener, easy to talk to


  • Develops and encourages new and innovative solutions
  • Willing to take disciplined risks


  • Honest, encourages openness and transparency



  • Post-graduate degree in social science, politics, human rights, journalism and media or other related fields or equivalent experience 
  • A minimum of 8 years demonstrated experience in progressively responsible positions at senior management levels.
  • At least 8 years-experience in a humanitarian or development environment, preferably leading advocacy and policy change in the Middle East.
  • Prior management experience working in emergency response contexts or fragile states.
  • Significant prior experience working in advocacy on humanitarian issues, child rights, human rights, and/or development issues.
  • Experience of influencing and advocacy work including lobbying, policy development and information provision in humanitarian issues.
  • Excellent skills in advocating towards government officials in developing countries.
  • Experience of and strong skills in developing and implementing humanitarian advocacy strategies.
  • Proven skills in media and communication work, including interviews on radio, print and TV.
  • Demonstrated ability to develop and lead research, surveys and other activities oriented towards developing positions and evidence base.
  • Highly developed communication skills both written and verbal in order to establish effective relationships with a wide variety of internal and external audiences including at a geographical distance
  • Ability to present complex information in a succinct and compelling manner
  • Fluency in Writing and Presentation skills in English required
  • Cultural awareness and ability to build relationships quickly with a wide variety of people
  • Excellent planning, management and coordination skills, with the ability to organise a substantial workload comprised of complex, diverse tasks and responsibilities
  • Patient, adaptable, flexible, able to improvise and remain responsive and communicate clearly and effectively under pressure
  • Ability and willingness to dramatically change work practices and hours, and work with incoming surge teams, in the event of emergencies
  • Experience in managing risks associated with advocacy and communications in high-risk settings, including in developing risk management plans and mitigation measures. 
  • Advanced understanding of Protection issues arising from a conflict setting, impact on protected populations, and implications for humanitarian aid agencies.


  • Extensive knowledge of child rights and international humanitarian law
  • Understanding of UN and donor operations at country level 
  • High level analytical and strategic thinking skills 
  • Excellent interpersonal skills, with experience in managing multicultural teams.
  • Experience in coaching, capacity-building and supporting the development of a team, including supporting junior members of staff to deliver high-quality output. 
  • Experience working for an international humanitarian organisation in Yemen (or the Middle East) preferred
  • Experience with programs, program development, proposal writing, or implementation a plus.
  • Experience in coordination of various stakeholders a plus
  • Experience solving complex issues through analysis
  • Has a strong international network within advocacy and policy settings
  • Understanding of the issues concerning the INGO sector with an in-depth knowledge in communications, marketing and/or fundraising
  • Demonstrable track record of leading change, resulting in significant results for the organisation and their stakeholders.


  • High Fluency in writing and presentation skills in Arabic 

Important Notes / مقترحات هامة

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