Ended Marketing Specialist
Position: Marketing Specialist
Department : Marketing
Reports To : General manager
1. Purpose of Position: Overall contribution to corporate goal
To develop and oversee marketing campaigns to promote products and services. The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities and to achieve:.
• Future potential customers and renters.
• New market segments
• Innovative and retention programs.
As agreed in accordance with the 4p’s of marketing.
• To further develop the right marketing strategies for Hilti products to your defined customer base Also, enlarging the renters base in Sami Mall with a focus on their sustainability and long term connection.
• overseeing and developing marketing campaigns
• conducting research and analyzing data to identify and define audiences
• devising and presenting ideas and strategies
• promotional activities
• compiling and distributing financial and statistical information
• writing and proofreading creative copy
• maintaining websites and looking at data analytics
• organizing events and product exhibitions
• updating databases and using a customer relationship management (CRM) system
• coordinating internal marketing and an organization’s culture
• monitoring performance
• Managing campaigns on social media.
• Reducing costs as much as possible when preforming processes.
3. Dimensions of Position:
Marketing Revenue YR: As per current year approved OYP
Customers: As per current year approved OYP.
Operating Budget: As per current year approved OYP
4. Competencies required for position– Red Thread Profile
Functional Expertise :
• Strong marketing skills competence (SMS).
• A degree in marketing and a minimum two years’ experience.
• Good English skills
• Technical skills e.g. product and market knowledge.
• Can sell the Hilti value proposition and promote Hilti Differentiation.
Understanding the business :
• Understands the business reasons behind our strategy and link it to daily work.
• Understands how to work closely with the sales team to reach the ultimate customer satisfaction.
• Uses Hilti resources wisely and efficiently to understand the customers wants and needs.
• Uses Sami Mall resources wisely and efficiently to understand the customers wants and needs
• Understands the wider business environment beyond his territory and region – is familiar with the different organisational functions and the interdependencies.
Understanding and defining what needs to be done :
• Using focus groups, a market research technique in which you collectively interview a small group of people who represent your target audience.
• Applying social media listening technique where you track and analyse what is being said about your company or industry on social channels.
• Understand new products and their applications and quickly promote them to the market.
• Able to develop plans to further penetrate e.g. key accounts / job sites. Anticipates barriers and plans alternatives.
Getting things done :
• Effective time & territory management.
• Stays the course to achieve objectives, (e.g. high potential prospects, promotion of new products, key customers)
• Achieve superior results on time.
Working with others :
• Understands other team concept, and deploys the resources effectively.
• Communicate regularly and effectively with colleagues, e.g. CS, HC, FE, TS etc.
• Responds to market needs and apply a strategy immediately.
• Displays ability to work with others and seeks to build relationships.
• Works hard and contributes but enjoys his job – has fun.
Developing yourself & others :
• Is committed to continuous learning. Seeks out opportunities to learn and develop.
• Seeks feedback from customers and colleagues. Reflects on experiences / feedback and adapts accordingly.
• Undertakes work related further education activities e.g. sales degree / diploma.
• Actively seek PMP feedback where appropriate. Works to strengthen development areas.
• Prepared to go through a full cycle in the role – e.g. 3 years.
Living the Values :
• Fully understands Hilti Core Values and live them in their daily business.
Please send your CV and cover letters in English and Arabic to the following:
Please Mention the Position on your Subject line.