Digital Engagement Manager This job has ended. You cannot apply anymore.

ONE CASH Logo
Sales/Marketing
Posted on 30 Jan, 2023
Closing on 11 Feb, 2023

Job Description

Overview 

ONE Cash is a Yemeni-backed and run business developing a mobile money e-wallet for the Yemeni population. ONE Cash consists of a diverse team blending technical and operational expertise in developing and launching mobile money platforms. 
In bringing mobile money at scale to Yemen, the wallet will make a significant contribution to financial inclusion and customer protection, economic growth, and deliver sustainable, long-term positive outcomes for the Yemeni population and generations to come. 

ONE Cash enables people to use their mobile phone to easily pay for their goods, leveraging over 100,000 retail and distributor’s network to build commercial acceptance for digital payments. No other entity has commercial reach to successfully rollout an accepted Mobile Wallet.
ONE Cash was established in 2018 and is a partnership with WeNet, the financial switch. The company is based in Yemen with support office in Cairo. 

GIVING EVERYONE IN YEMEN THE POWER THEY DESERVE TO MOVE FORWARD IN LIFE

The Position

  • Position Title: Digital Engagement Manager
  • Location: Sanaa- Yemen
  • Reporting to: Communication and Branding Director
  • Announcement Duration: 30 Jan 2023 to 11 Feb 2023

Main Focus & Challenges    

We’re looking for an enthusiastic, motivated, and driven person to join our growing marketing team and who wants to build a marketing career with an innovative, fast-growing Fintech start-up. We are looking for a superstar digital and data-focused marketer that will set our top of funnel demand on fire and maximise conversion through the funnel. 

Specific Responsibilities

Acquisition:

  • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Plans and executes all web, SEO/SEM/ASO, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media presence.
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimises spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.

Engagement & Retention

  • Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimise user funnels.
  • Responsible for preparing and adhering to an effective marketing budget with maximum ROMI.
  • Responsible for formulating and implementing an effective Customer Lifecycle Management program to drive engagement and retention.
  • Develop and established CLM processes & systems 
  • Designed strategy and roadmap for CLM, to engage subscribers through targeted programs
  • Designed programs to drive penetration of all services to build usage & revenue
  • Developed customer offerings/ programs for prevention of active base churn and better retention

Qualifications & Experience

  • Bachelor’s degree or relevant industry experience in marketing
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariant experiments
  • Solid knowledge of website/app and marketing analytics tools (e.g., Google Analytics, CRM systems, Firebase, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Able to develop and track budgets
  • Familiar with financial planning and strategy
  • Fluency in Arabic, talent for copy-writing
  • Business adequate English verbal and written

ONE Cash is committed to the principles and practices of equal opportunities and to encouraging the establishment of a diverse workforce. It is our policy to employ individuals on the basis of their suitability for the work to be performed and their potential for development, regardless of age, sex, race, color, nationality, ethnic or national origin. This includes creating a culture that fully reflects our commitment to equal opportunities for all.

How to Apply

How to apply has been removed becuase this job has ended. If this is a special case, please contact us and we will help.

Important Notes / مقترحات هامة

Following the instructions on How to apply will always increase your chances of getting your application looked at.
إتباع تعليمات التقديم المذكورة في كل إعلان ستزيد من فرصة النظر لسيرتك الذاتية من قبل الجهة المعلنة
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تذكر أن تكتب إسم الوظيفة و موقعها في عنوان البريد عندما يكون التقديم عبر الإيميل