E-Marketing Specialist

About Universal Group of Companies (UG)

Universal Group consists of more than 22 companies and properties providing various services including car rentals, cargo delivery, travel and hospitality services among others.We develop best practises and apply the latest technology to realise our strategic plans and enhance team innovation, then share our success with the community. Our goal: to uphold the prominent reputation achieved by delivering the finest in the spectrum of our services, while continuing our quest for sustained success to remain our clients’ favourite service provider. https://www.universalyemen.com/en 

Position Description

UG activities are centred around providing services to clients and customers. UG thrives for a strong integration of all its activities to position the company name more effectively in the market. As part of UG’s Marketing team (content specialist, e-marketing specialist, PR specialist, consultants), UG is seeking a new team member to lead/assist in developing and delivering digital content (with the help of the content specialist) to deliver on the communication activities of the multiple companies in the group. This is a full-time position, based in Sana’a, at the Universal Group main office.

Responsibilities

• Understand the targeted audience for each company within the group.
• Collaborate with other departments and companies within the group to create content, manage reputation, identify key players and coordinate actions.
• Build and execute social media strategy through research on audience and competition in the market. 
• Assist to set up and optimise companies’ social media platforms.
• Generate, edit, publish and share content (original text, images, video or links) that build meaningful connections and encourages visitors to take action.
• Create editorial calendars and syndication.
• Develop, implement and manage social media strategy.
• Define most important social media KPIs.
• Help create consistent and meaningful content on all UG social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Post, edit and manage news on UG website and social media platforms.
• Direct all client-generated content in accordance with the balanced approach for each network.
• Measure the success of every social media campaign.
• Stay up to date with the latest social media best practises and technologies
• Work with copywriters and designers to ensure content is informative and appealing.
• Monitor SEO and user engagement and suggest content optimization.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Provide constructive feedback by using data to analyse what’s working, what’s not, and reinforce or refocus key messages accordingly
• Generate and revise web pages, study of website activity, manage other users access, interact with incoming inquiries and complaints, backup, and be attentive to the server
• Use analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate UG companies’ websites and social media presence and performance.
• Prepare monthly reports on UG websites’ performance and social media marketing efforts.
• Work to increase followers and raise the level of interaction with what is published by the site and pages of UG.
• Suggest recommendations to adjust UG companies’ social media marketing strategy for optimal results.
• Assist in developing UG companies' websites.
• Collaborate and advise on companies’ websites content with their social media platforms.
• Perform other duties when needed.

Education & Work Experience

• Excellent English language skills
• Bachelor's degree in E-Marketing or Information Technology, Information Systems, Data analysis, Computer, Media and Public Relations or other related degree.
• Five years or more experience in e-marketing and social media management.
• Good background of Drupal PhP, HTML, Jaffa Script, websites security, publishing. marketing and advertising tools on Facebook, Twitter, Linkedin, Instagram and search engines.
• Understand Web Traffic Metrics (which are visitor and follower measurements and interaction ratios).
• Experience using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate digital content performance.
• Understand clients and followers’ behaviour
• Have the following skills: communication skills, dialogue, critical thinking, problem solving, cooperation with the work team, organisation and time management, and working under pressure.