Advertisement Duration : 2 weeks

Bank Overview (Summary)

Al-Amal Microfinance Bank (AMB), established under Law No. 23 of 2002, is the first microfinance bank in the MENA region. It was founded through the joint efforts of the Government of Yemen (via the Social Fund for Development), AGFUND, and contributions from the private sector.
AMB operates as a non-dividend financial institution, aiming to provide sustainable financial services to low- and limited-income households, with a focus on micro and small entrepreneurs. Its services include financing, savings, insurance, and money transfers.
AMB delivers its services in line with Islamic sharia compliance —financing through Murabaha (in-kind financing) and savings under Mudaraba, with returns determined by annual performance.
To ensure full Sharia compliance, the Bank is undertaking a comprehensive restructuring of its operations, overseen by a Sharia Auditor responsible for reviewing and enhancing all related processes.

AMB announces the need to recruit qualified candidates for the position of:

• Position Title: Client Engagement & Business Development Lead
• Duty Station: AMB Sana’a branch, Yemen (with travel to branches, partner sites, and ecosystem stakeholders, as required)
• Contracting Entity: Al-Amal Microfinance Bank (AMB)

1.    Purpose of the Assignment

The Client Engagement & Business Development Lead will drive client adoption and market uptake of the Financing and Marketplace Platform. The role focuses on onboarding clients, suppliers, and logistics partners, delivering financial literacy and training content via Al-Amal Learn, and running adoption campaigns to ensure widespread and sustained use of the platform.
This expert will also establish feedback and grievance mechanisms, ensuring strong client protection, while generating market insights to inform platform improvements and scaling strategies. The expert will report directly to Expert II-A (Product Champion / Platform CEO).

2. Key Responsibilities

• Lead client onboarding and ensure smooth adoption of the platform by beneficiaries, suppliers, and logistics providers.
• Coordinate and implement adoption and awareness campaigns (community outreach, social media, and local media) to expand platform reach and user acquisition.
• Drive active platform usage and transaction growth by ensuring that onboarded clients regularly access and utilize financial and marketplace services.
• Deliver financial literacy and training programs integrated with Al-Amal Learn, ensuring accessibility for low-literacy, rural users, and targeted groups including women and youth.
• Develop and manage relationships with suppliers, service providers, and logistics partners to strengthen their active participation and expand the marketplace ecosystem.
• Facilitate linkages between digital financial services and marketplace activities, ensuring that clients effectively utilize loans within the platform for purchasing goods and services.
• Monitor and improve end-to-end user journeys across the platform (from onboarding to transaction completion), identifying bottlenecks and enhancing user experience and conversion rates.
• Establish and manage feedback and grievance redress mechanisms, ensuring compliance with client protection standards and continuous service improvement.
• Collect and analyze client feedback, usage patterns, and transaction data to inform platform refinements, business decisions, and scaling strategies.
• Strengthen client retention through targeted engagement strategies that encourage repeat usage, customer loyalty, and sustained participation.
• Identify and support the development of strategic partnerships with private sector actors to enhance service delivery and expand market access.
• Provide regular adoption, engagement, and growth reports to platform CEO, highlighting progress against user acquisition, usage, and transaction targets.

2.    Qualifications & Experience

Education:

• Business Administration, Economics, Marketing, or related field.

Experience:  

• Minimum of 7 years of experience in client engagement, financial inclusion, or business development.
• Demonstrated ability to deliver training, financial literacy programs, and user adoption campaigns.
• Proven experience in working with suppliers, logistics partners, and community stakeholders.
• Knowledge of client protection principles and grievance redress mechanisms in financial services.
• Strong facilitation, communication, and stakeholder management skills.
• Experience in using client feedback and market insights for product or service optimization.