Job Announcement: 

Social Media Accounts Officer

Human Access for Partnership and Development Association (HUMAN ACCESS) is seeking to fill the following vacancy:

Job: Social Media Accounts Officer

Number Required: One

Location: Aden Governorate

Contract Duration: One year, renewable

Deadline for Application: Saturday, October 11, 2025, 12:00 PM

Job Responsibilities:

Contribute to enhancing the association's digital presence on social media platforms by developing and implementing effective content strategies, building an interactive relationship with the public, and ensuring the association's activities and projects are presented in an attractive and professional manner, enhancing the association's reputation and achieving its goals.

Tasks and Responsibilities

• Prepare and implement a strategic plan for social media content in line with the association's goals.
• Produce, draft, and publish creative and engaging content (text, images, videos, stories).
• Manage accounts on a daily basis and ensure they are constantly updated.
• Interact professionally and promptly with followers (messages, inquiries, comments).
• Design and implement sponsored advertising campaigns and analyze their results.
• Monitor and measure performance indicators (reach, engagement, number of followers).
• Prepare periodic performance reports and provide recommendations to management for improvement and development.
• Monitor digital trends and leverage them to achieve the association's goals.
• Coordinate with media, design, and marketing teams to produce integrated content.
• Manage digital crises and handle negative comments tactfully and wisely.
• Reformulate content to align with the association's media policy and audience language.
• Apply search engine optimization (SEO) standards to published content.
• Regularly publish the association's news, activities, and projects.
• Follow up on comments and respond to follower inquiries professionally.
• Analyze the performance of various social media channels and provide clear outcomes.
• Review content before publishing and correct errors or raise comments.
• Engage effectively and constructively with the team.
• Contribute to enhancing the association's positive image.
• Manage advertising campaigns across various digital channels.
• Develop and create fresh content (text, images, videos, designs, etc.).
• Prepare and implement monthly and periodic media plans for social media accounts.
• Monitor and document publications about the association and monitor the activities of partners and competitors to benefit from them.
• Support the achievement of the association's goals through the effective use of social media platforms.
• Build and expand a strong and active follower base.
• Improve the association's reputation and enhance its positive standing with the public.
• Ensure the accuracy and validity of information published on official accounts.
• Adhere to the association's media policy in all publishing activities.
• Carry out any other tasks within the scope of expertise as directed by management.

Job Requirements

Qualifications and Experience

• Bachelor's degree in media, marketing, public relations, or a related field.
• At least 3 years of experience managing social media accounts.

Skills and Abilities

First: Technical Skills

• Proficiency in using social media platforms (Facebook, Instagram, X, LinkedIn, TikTok).
• Knowledge of content management and scheduling tools (e.g., Hootsuite, Buffer, Meta Business Suite).
• Ability to manage sponsored advertising campaigns and analyze their results.
• Proficiency in analytics tools (Insights, Google Analytics) to measure performance.
• Familiarity with design, image, and video editing software (Canva, Photoshop, Premiere, or their alternatives).

Second: Creative Skills

• Crafting engaging and diverse content that appeals to the target audience.
• Developing new ideas for interactive campaigns to increase engagement and awareness.
• Writing short, impactful captions that align with the institutional identity.
• Monitoring trends and utilizing them in innovative ways.

Third: Analytical Skills

• The ability to read and analyze statistical data related to digital performance.
• Providing practical recommendations based on numbers and results.
• Evaluating the impact of marketing and media campaigns and suggesting improvements.

Fourth: Personal and Behavioral Skills

• High communication skills (written and verbal) to engage with the public professionally.
• Quick response and the ability to handle negative comments and digital crises.
• Organization and time management to complete content and tasks on time.
• Flexibility and adaptability to rapid changes in the field of digital media.
• A sense of initiative and teamwork with other departments.
• Excellent proficiency in English language.