Brand, Content & Growth Lead

A professional workspace and managed delivery company in Aden is looking for one specific person: someone who can design a social media post, write the caption in two languages, schedule it, track its performance, walk into a meeting with a potential client, and close the deal — all in the same week. If that sounds like too many things for one person, this role is not for you. If that sounds like a normal Tuesday, keep reading.

You are not joining a marketing department. You are the marketing department. You build it from zero.

What Your Days Will Actually Look Like

• Morning: Review yesterday’s analytics. Respond to all DMs, comments, and inquiries. Draft today’s scheduled post — visual + caption in Arabic and English.
• Mid-morning: Design and produce content: Instagram carousel, LinkedIn thought-leadership post for the CEO, WhatsApp broadcast graphic, one-page flyer for a client pitch. You design these yourself.
• Afternoon: Service brochures, client presentations, email campaigns. Update the content calendar. Coordinate with CEO on client meetings. Take photos of the hub for content.
• Weekly: Minimum 4 posts/week per platform. Weekly marketing report: followers, engagement, inquiries, leads. At least 1 client or partner meeting.
• Monthly: Marketing dashboard: channel growth, content performance, lead-to-conversion funnel. Plan next month’s calendar. Execute or support at least 1 event.

Position at a Glance

Key Responsibilities    

A.    Brand & Visual Identity + Content Creation (40%)

• Personally design and produce all social media posts, stories, reels, carousels using Canva, Adobe Creative Suite, CapCut, or equivalent.
• Create branded materials: flyers, brochures, event banners, digital ads, WhatsApp broadcast graphics, presentation decks.
• Write all copy in Arabic and English: captions, website content, blog posts, newsletters, case studies, press releases. 
• Maintain consistent visual identity aligned with Kayan’s brand guidelines: Deep Teal (#0D4F4F), Golden Ochre (#C8962E).
• Produce short video content: event recaps, talent spotlights, behind-the-scenes clips, launch countdown material.
• Photograph events, workspace moments, and team activities for an authentic content library.

B.    Social Media Management (25%)

• Own all accounts: Instagram, LinkedIn, Facebook, X, TikTok, YouTube, WhatsApp Business.
• Build and execute weekly content calendar: minimum 5 posts/week across platforms.
• Daily engagement: respond to comments, answer DMs, participate in community conversations.
• Monitor analytics weekly: followers, engagement rate, reach, conversion to inquiries. Report to CEO every Sunday.
• Run community campaigns: talent spotlight series, client success stories, workspace tours.

C.    Marketing Strategy & Campaigns (20%)

• Develop Year 1 marketing strategy: positioning, target audiences, channel mix, budget allocation.
• Plan and execute launch campaign (May 2026): countdown content, launch event, founding member drive.
• Design campaigns per business line: Hub memberships, Managed Delivery clients, Academy enrollment.
• Build email marketing system: newsletter templates, subscriber management, performance tracking.
• Track all marketing KPIs and calculate Customer Acquisition Cost per channel.

D.    Growth, Sales Support & Client Materials (15%)

• Design client-facing proposal templates, pitch decks, and service catalogs.
• Support CEO in investor meetings, partnership presentations, and INGO engagements.
• Create and maintain Kayan website content: pages, blog, SEO.
• Generate and track leads from digital channels.
• Plan and promote Hub events; capture and publish post-event content within 24 hours.

Key Performance Indicators    

Non-Negotiable  Requirements

• Demonstrable portfolio of social media content you have personally designed and published. You must submit samples.
• Hands-on design proficiency: Canva Pro, Adobe Photoshop/Illustrator, or Figma. You design from a blank canvas.
• Strong creative writing in both Arabic and English — you write every word Kayan publishes.
• Professionally managed at least one social media account (not personal) for minimum 6 months with measurable growth.
• Video editing: short-form content using CapCut, Premiere Rush, or equivalent.
• Aden-based and available 6 days/week on-site.
• Smartphone with good camera and willingness to photograph/film on location.
• Natural eye for visual composition, typography, and color — professional-quality output.

Desirable Qualifications

• Degree or training in marketing, communications, graphic design, or journalism.
• SEO, Google Analytics, social media advertising (Meta Ads, LinkedIn Ads) experience.
• Photography or videography beyond smartphone level.
• Startup or agency environment experience.
• Email marketing tools (Mailchimp, ConvertKit) familiarity.
• Understanding of the Aden/Yemen market, INGO landscape, and local business culture.
• Sales instinct — understanding that marketing serves revenue.

What Kayan Offers

• Competitive salary commensurate with experience (discussed at interview) plus performance bonuses tied to growth targets.
• 6-month performance review with potential increase up to 15%.
• 12-month contract with clear renewal terms.
• 30 days annual leave per Yemeni Labour Law.
• Creative autonomy: you define the brand voice and visual language.
• A founding-team environment where your name is on the work that builds a company.

Diversity & Inclusion
Kayan is an equal opportunity employer. We actively welcome and prioritize applications from women and from candidates of all backgrounds and abilities. We evaluate exclusively on talent, creativity, and commitment. If you require any reasonable accommodation, please let us know.